We are building the best mobile network by investing £1.5bn over three years to rollout superfast 4G mobile services covering 85 towns and cities, and aiming to reach 98% of the UK population by the end of 2014. This builds on our £15 billion investment since 2000 building Britain's biggest 3G mobile network. Our fixed Fibre Broadband service has now reached 15 million households.
We aim to deliver the UK's best service, through our websites and customer service apps, over the phone and in-store. We have over 11,000 customer service and retail employees who are trained experts in mobile device operating systems. Every year, our service centres teams have over 86 million conversations with our customers, and more than 40 million customers come through the doors of our more than 700 retail stores. Online, we have over 35 million visits per month to our websites.
EE has a heritage of innovation, and was born from two major mobile brands, Orange and T-Mobile, which joined forces in 2010. One branch of our family tree dates back to 1993, when Mercury Communications launched the Mercury One2One GSM mobile network (which by 2002 had evolved into T-Mobile UK). The other branch can be traced back earlier still, to the 1990 formation of Microtel Communications (which became Orange four years later).
Come and see us at Castlepoint in the East Village by Frankie and Benny's.